Appearing high up the search rankings is the aim for many website owners. However, this is only half the battle won. If people are clicking through to your site, but then leaving straight away again, there’s absolutely no good coming from your high SEO position. In fact, the more that people leave, the less relevant Google will start seeing your site which will make you drop back down again. So for this you need IT services which maintain data and information of your business. In order to keep your visitors, you need to give them what they are looking for. Buy how exactly do you do this?
Clean up your text
Don’t have lots of blocky-looking text on your webpage – people just don’t want to read it. Internet users want to find something instantly; if they haven’t seen what they are looking for within the first couple of seconds of landing on the page, they will bounce straight back off it again. So keep your text simple. Separate it with bullet points and use clear and concise headings to draw people in. The less content you have, the higher your conversion rate is likely to be.
Include a call to action
What do you want your visitor to do once they land on your webpage? The likelihood is that you want them to convert by purchasing a product, or perhaps click through to another page of content. It may sound obvious, but to achieve this you need to guide them in the right direction. If you want them to find out more, say so and include a clear link to the best page on your site to visit next then you must go for the IT services of SEO. If you want them to purchase your product, make sure it is clear where they need to click in order to add the item to the online basket, and then where to go in order
to complete the sale.
Ensure Your Page Description Is Up To Date
When the visitor has searched for something on Google which has brought up your website’s result, the Meta description can play a big part of improving the click-through-rate (CTR). A well-written, enticing description can persuade the searcher that your result is the one they are looking for and that they will find the information or product they need. So if this is not the case, it’s likely that they will be leaving pretty sharpish, which will only have a negative effect on your website by giving you a higher bounce rate. With this in mind, you need to make sure your Meta descriptions are up to date on all of your SEO landing pages.
As with anything online, it’s difficult to know what is going to work best until you have tested it thoroughly. Try different text, formatting, image placements and tone of voice from professional SEO service providers to see what helps you achieve the highest number of conversions. It’s best to give each variation a few days and comparing the data side by side – this will give you the best idea of what the ideal web page is for the type of site you have.