In the past, Google has experienced a degree of difficulty in relation to claims that it engages in anticompetitive practices. Various aspects of its behaviour have attracted the disapproval of relevant regulatory bodies in the United States and the European Union. All those interested in Google SEO have been following these developments in detail. Obviously, SEO services have to be aware of anything which could have serious implications for Google’s future performance.

Many reputable search engine optimisation firms have watched these developments closely, most likely as part of the monitoring of their site-specific campaigns.

The European Commission has concerns that Google may be acting in a monopolistic fashion. Perhaps they do not recognise the fact that other search engines have sometimes favoured their own services. However, the anxiety over Google may stem from the amount of power it has or from the influence of its rivals.

Several competitors of Google have accused the dominant search engine of unfairly promoting its own services, so the European Competition Commissioner was compelled to investigate. It now appears that a compromise between the two parties may be reachable. This could be because the Commissioner does not want to waste resources in taking legal action against a major corporation in the absence of certainty about what a court might decide.

Google has been given a warning about parts of its operation which are not deemed satisfactory. It has the opportunity to address the issues and avoid further action being taken against it.